Ryanair announced that it will close its Prime member offering from 28 Nov, following an 8-month trial period. All existing 55,000 Prime members will continue to enjoy exclusive monthly low fare offers until Oct 2026, but no new members will be allowed to sign up after Fri, 28 Nov.
Ryanair CMO, Dara Brady, said: “Over the years, customers have asked for a Ryanair members scheme, so we trialled this ‘Prime’ scheme over the last 8 months. To date, we have signed up over 55,000 Prime members, generating over €4.4m in subscription fees.
However, our Prime members have received over €6m in fare discounts, so this trial has cost more money than it generates. This level of memberships, or subscription revenue does not justify the time and effort it takes to launch monthly exclusive Prime seat sales for our 55,000 Prime members. We are grateful to our 55,000 Prime members who signed up to this Prime trial over the last 8-months, and they can rest assured that they will continue to enjoy exclusive flight and seat savings for the remainder of their 12-month membership.
With over 207m passengers this year, Ryanair will continue to focus on delivering the lowest fares in Europe to all our customers, and not this subset of 55,000 Prime members.”
(Ryanair)
